eCommSports Kit Curriculum Guide

Step 4 Supplement

Marketing Team Worksheet

Team Members

Team Responsibilities

• Develop and implement a strategy for increasing the level of interest in this team both inside your school and within the entire community (a.k.a. building buzz about the team).

• Plan, organize and promote special event(s) designed to draw more fans to the team’s games.

• Create materials and copy for Web site-based promotions of the team.

• If advertising is sold or bartered at the team’s eCommSports Web site, this team will be responsible for preparing and presenting the ad sales pitch to local businesses.

Primary Team Tasks

• Create a marketing slogan or theme for this campaign.

• Develop Web site ads, morning announcement script, posters, table tents, etc. that incorporate the slogan

• Make sure that the above items are strategically distributed throughout the team’s eCommSports Web site, in your school, and around your community.

• Write and distribute an initial press release describing the project your class is involved in and announcing its goals.

• Plan and organize a fan participation activity or contest (i.e. team fan club, half court shot contest, halftime talent show, prize drawings, free give-away, concert before and after the game, etc) designed to help attract more fans to the team’s home games. Make sure you promote this event with a press release, Web site ads, morning announcement inserts, posters, etc.

• Do an e-mail newsletter to the people who sign up for the fan club at the eCommSports Web site.